Is it just me or does anyone else think that advertising your brand by paying people to get tattoos of your slogans/logos a horrible idea. I mean sooner or later someone with a brand tattoo gets arrested for some high profile crime? I can just see the press talking about the “Energizer Rapist” or the “Geico Serial Killer.” Even if you avoid this risk using background checks how long will it be before someone gets checky and gets a second tattoo mounting/eating/shooting your logo. Using a slogan, rather than your logo, might minimize these risks but remember how dumb slogans from the 50s sound now? Do you really want to keep people reminded of what your slogan was back in the naughts.

Of course I think most large companies are smart enough to realize this which is why tattoo advertising is nothing but an attempt to gain free press. Once the media gets tired of reporting on the people who were paid to tattoo some corporate logo on their body companies will stop paying them to do it.